PIERO MILANO GIOIELLI

A global approach to find a place in the luxury skyline of high jewellery
2018 – Ongoing
Valenza, Alessandria, Italy

A perfect example of Combined Marketing Strategy.

Piero Milano founded the company that bears his name in 1953. His passion and dedication helped build a solid business that the following generation enhanced by expanding and creating original collections of fine jewelry, synonymous of luxury and excellence.

We started in 2020 with a six months social media’s consultancy and few pictures to take and during the last years, we built a solid relationship of mutual trust based on results.

Starting from the original branding we designed Piero Milano’s new website: a landing page provided with membership access integrated with a dynamic database dedicated to the retailers.

In order to compile the whole digital online catalogue and provide contents for Social Media Platforms, we took more than 2000 still life pictures, we produced several videos and photo shooting to advertise recent and historical collections, we are taking care of profile management, engagement, statistics and
Adv campaigns reaching thousands of weekly interactions.

PHOTOGRAPHY
Product // Still life
Null
Product // SM Content
Null
Fashion // Editorial
WEBDEVELOPMENT // WEBDESIGN
Database development, UI/UX, Responsive design
Null
GRAPHIC DESIGN
Print Collateral // Four Fold Leaflet
SOCIAL MEDIA MARKETING
Content Creation // Targeted Campaigns
VIDEOGRAPHY
Commercial